Peacock is the streaming app by NBCUniversal, launched in 2020, aiming to carve its space in the crowded digital streaming market. The Peacock app offers a versatile mix of original content, movies, TV shows, classic NBC series, and live news and sports events, thus putting up an impressive spread of entertainment choices.

The aesthetics of the Peacock app are appealing, boasting of an uncomplicated, user-friendly layout. The app is well-organized, making navigation and content discovery an easy affair. The homepage showcases a mix of featured content, personalized recommendations, and popular categories, thus simplifying browsing and exploration of new content. The player itself provides the usual play/pause, fast-forward, and rewind options, in addition to a queue function.

A key selling point of Peacock is the diversity of its content offerings. Alongside new original series and movies, Peacock offers an array of classic NBC shows like "The Office" and "Parks and Recreation". Apart from fictional content, Peacock also has a commendable range of live content, including news and sports events. This amalgamation of old and new, fiction and reality provides users with a rich and varied entertainment experience.

Moreover, Peacock introduces a unique business model compared to many other streaming platforms. Peacock offers three different tiers: Peacock Free, Peacock Premium, and Peacock Premium Plus. With Peacock Free, users can access a limited array of content without having to pay. Peacock Premium provides a broader spectrum of content for a monthly fee, and Peacock Premium Plus offers ad-free access to the entire catalog for a higher monthly charge. This model allows users to pick a plan that caters to their budget and entertainment needs.

Despite its strong points, Peacock has certain drawbacks that warrant consideration. One downside is the lack of 4K content. Compared to other streaming platforms offering 4K Ultra HD content, the absence of 4K content on Peacock can be a significant disadvantage for some users.

Another point of criticism is the fact that even with a Premium Plus subscription, some content still comes with ads. This is due to certain older content and live TV having licensed ad times that cannot be removed. This can be frustrating for users who pay for an ad-free experience.

Availability is another issue with Peacock. Since its launch, the service has been exclusive to the US, thus barring international users from accessing it. This is a significant disadvantage, especially considering the fact that many competing streaming services are available in numerous countries worldwide.

Another potential drawback is the lack of original content compared to competing streaming services. While Peacock does offer a selection of original programming, it does not have the same level of exclusive content as some of its competitors.

In conclusion, Peacock offers an expansive content library, user-friendly interface, and a unique, flexible business model that sets it apart from many of its competitors. The diversity of content on offer, from classic TV series and movies to live news and sports events, is impressive and provides users with an array of entertainment options.

Despite some weak points, including the absence of 4K content, ads despite a Premium Plus subscription, limited availability, and a comparatively sparse offering of original content, Peacock is overall an enticing new player in the streaming market. With its extensive catalog and user-friendly interface, Peacock makes an appealing choice for streaming enthusiasts.

Overall, Peacock presents a charming blend of tried-and-true classics and exciting new content. With a good user interface that makes browsing and discovering content a pleasure, a fair pricing structure, and a decent amount of original content, Peacock has the potential to present serious competition in the streaming market. It remains to be seen how Peacock will continue to evolve, but it's certainly worth a look.